profile

WIA Profile: Sasha Williams

WIA Profile: Sasha Williams

Sasha Williams, imaXcash’s business development and sales associate, lives in paradise. Really!

Residing in the island nation of Barbados, Williams holds the role of an internet marketer with connections around the world while living in the Caribbean surrounded by the Atlantic Ocean. What a life!

A client must feel appreciated and a trust must be formed through communication, integrity and results from performance. Being available for your clients always strengthens the security … leaving no room for doubt.

But paradise takes a backseat to her involvement with the adult dating affiliate program, where the self-described “island girl” always is seeking to monetize traffic for imaXcash’s offerings in nearly two dozen countries.

XBIZ recently spoke with Williams, this month’s WIA Woman of the Month, to learn more about her position at imaXcash and how she helps the company find new business and support existing affiliates.

XBIZ: Let’s hear about what you do at imaXcash?

Williams: I work in business development, and my role consists of selling our adult dating affiliate program imaXcash.com and supporting current affiliates. My goal is to find affiliates with the best converting traffic for our offers that are available in 22 countries. We offer both revshare and PPS. In addition to managing accounts, I ensure my many affiliates are totally satisfied with our products.

XBIZ: What prepared you to work in adult?

Williams: Residing in Barbados, a small island in the Caribbean, job opportunities for an adult platform are basically unheard of. I grew up traveling the world and taught to always have an open mind. I believe this foundation prepares you for any role within the industry.

XBIZ: For those considering imaXcash, what do the programs have to offer?

Williams: imaXcash is a great affiliate program for the adult dating vertical if you are looking to best monetize your traffic sources. The world’s largest websites partner with us.

Our site content and payment processing are all specifically geared towards European and English-speaking consumers giving them more confidence. And since everything is localized in terms of language and geo, this means higher commission payouts for the affiliates.

imaXcash offers newer solutions for tracking traffic, the highest payouts in the industry, amazing conversion rates, real-time conversion of traffic, easy-to-use customizable statistics and payouts every 14 days.

We offer a lifetime revenue share of up to 70 percent, which is the best solution for long-term cooperation because a lot of our users are using a membership with automatic rebills. We also offer a CPA commission. The amount of the commission depends on the country and type of membership.

XBIZ: What are some of the trends you are seeing in the dating business?

Williams: As successful as the dating industry is, more companies are expanding in their product offerings to capitalize on all that is available within the industry. As the times change, people’s needs grow.

At imaXcash we have made changes to accommodate this, which is great for consumers and affiliates. There is no growth without change.

XBIZ: Being a global player, how important is it to always be available?

Williams: It is imperative for a company to offer exceptional customer service at all costs. A client must feel appreciated and a trust must be formed through communication, integrity and results from performance. Being available for your clients always strengthens the security … leaving no room for doubt.

XBIZ: What’s the best part of working in adult and what are the best parts of working biz-dev?

Williams: Besides working with an amazing and supportive team, I enjoy meeting lovely people when I travel to the shows and building meaningful friendships globally. I also enjoy being exposed to different cities, cultures, food and fun in a laid-back work environment.

XBIZ: What’s your business day like when the sun comes up?

Williams: Every day the sales team meets for a few minutes to discuss the campaigns, the progress of opened opportunities, exchange updated information on any of the offers or clients and to review any updates from the technical department. I review statistics daily. If I see sudden changes I contact my clients.

Basically, a typical work day for me is making sure my clients are happy with our offers and have access to the marketing materials needed to convert traffic at its best. I work with new clients and blog on various forums. In addition, I spend time finding new affiliates for our worldwide offers.

XBIZ: So let’s hear about what you do in Barbados when work isn’t on your mind?

Williams: Living in Barbados is a paradise in its own special way, especially with the lovely weather we have all year round. We may not have a lot of exciting activities readily available to us, but we make the best of it. I spend my time by exercising three times a week with a personal trainer. All exercises are outdoors with a great view of our seaport where the luxurious cruise ships dock.

I am a foodie!! I enjoy cooking and baking on weekends, going to the beaches, hiking, spending time with my friends and family and the occasional nightlife.

I enjoy attending our local festivals and taking part in our carnival, along with Trinidad’s carnival.

I am an island girl at heart. Give me the outdoors with sunshine, fun people, music and great food, and as we island people like to say, “it’s a lime!”

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Breaking Down HB 805 and How it Affects the Adult Industry

North Carolina House Bill 805 was enacted July 29, after the state legislature overrode Governor Josh Stein’s veto. The provisions that relate to the adult industry, imposing requirements for age verification, consent and content removal, are scheduled to become effective Dec. 1. Platforms have until then to update their policies and systems to comply with the new regulations.

Corey D. Silverstein ·
opinion

Staying Compliant With Payment Standards Across Europe and Australia

So, you’ve got your eye on international growth. Smart move. No matter where adult-industry merchants operate, however, one requirement remains consistent: regulatory compliance. This isn’t just a legal checkbox — it’s a critical component of keeping payments flowing and business operations intact.

Jonathan Corona ·
opinion

How to Avoid Copyright Pitfalls When Using Music in Adult Content

When creating an adult video, bringing your vision to life often means assembling just the right ingredients — including the right music. However, adding music to adult content can raise complex legal and ethical issues.

Lawrence G. Walters ·
opinion

New Visa Rules Adult Merchants Need to Know

In December 2024, I shared an update on the upcoming rollout of Visa’s Acquirer Monitoring Program, also known as VAMP. The final version went into effect in June, and enforcement will begin in October. With just a month to go, now is the time to review what’s changing and how to stay compliant.

Cathy Beardsley ·
opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
Show More